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Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. With over 30 years in design and partners at the highest levels of manufacturing, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
Design that finds beauty in purpose. focus. discipline. time. sacrifice. failure. success. qualities that make the ordinary extraordinary, which is why each design is treated independently, taking months from conception to production.
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